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Xiaomi overtook Apple and Samsung in June, smartphones sales

According to research firm Counterpoint, Xiaomi, a Chinese smartphone producer, sold more phones than Samsung and Apple in June.

On Thursday, Counterpoint said in a note, Xiaomi’s sales increased by 27% compared to the previous month, which gave the company a 17.2% share of the total amount of smartphones sold worldwide in June. It also added that Samsung and Apple sold around 15.8% and 14.4% of the total amount for this period.

Xiaomi was considered the second-largest smartphone maker by shipment for the quarter in June, trailing Samsung.

Counterpoint analysts emphasised that this trend might be temporary as a new surge of Covid-19 cases in Vietnam likely disrupted Samsung’s production in June. The note said that it led to a shortage in devices from the South Korean smartphone maker.

Samsung saw the production disruption in Vietnam because of local lockdowns during its second-quarter earnings call. The company expects production to restore to normal levels soon.

Research director at Counterpoint, Tarun Pathak, in a statement that after the decline of Huawei commenced, Xiaomi started to make regular efforts to fill the gap formed by this decline.

He added that Xiaomi grew in markets like Europe, China, the Middle East, and Africa.

This month, research from Strategy Analytics discovered that Xiaomi was the top smartphone brand in Europe for the three months this year, holding about 25% of the market share.

Xiaomi continues to be the top player in India, one of the world’s growing smartphone markets.

However, Xiaomi produces most of its phones for the mass market. It is pushing into the high-end segment dominated by premium devices from Apple and Samsung.

This year, Xiaomi launched a new smartphone Mi 11 Ultra, which costs $928.

Next week, Samsung plans to launch new high-end smartphones at its Galaxy event. Apple is also planning to announce its next iPhone model in two months.

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